Asus

Asus is reportedly preparing to exit the smartphone manufacturing business as part of a broader strategic pivot toward artificial intelligence and next-generation computing technologies. The move reflects mounting competitive pressure in the global handset market and a recalibration of resources toward higher-growth, higher-margin segments. By focusing on AI-driven hardware and software solutions, Asus aims to strengthen its relevance in enterprise, cloud, and advanced consumer computing.

Asus showcased its latest ROG Zephyrus Duo at CES, highlighting cutting-edge features designed for high-performance gaming and professional content creation. The dual-screen laptop combines powerful NVIDIA and AMD components, advanced cooling systems, and a secondary interactive display to enhance multitasking and immersive gameplay. With customizable RGB lighting, high-refresh-rate panels, and robust connectivity options, Asus targets gamers, streamers, and creative professionals seeking premium performance.

ASUS has released an updated version of its ROG Xbox Ally handheld gaming device, signaling its intent to deepen its presence in the rapidly evolving portable gaming market. The refreshed device brings hardware refinements, performance enhancements and tighter integration with the Xbox ecosystem, catering to gamers seeking console-quality experiences on the go. The launch reflects growing consumer demand for high-powered handheld devices that bridge the gap between PCs and consoles.

ASUS has introduced the NUC 15 Pro, a compact yet powerful mini PC designed to bring next-generation AI performance to the desktop. Powered by Intel’s latest Core Ultra processors with integrated neural processing units (NPUs), the device targets creators, developers, and professionals seeking robust computing in a space-efficient form. With support for up to 96GB of DDR5 RAM and PCIe Gen 4 storage, the NUC 15 Pro is engineered for demanding workloads — from AI-assisted content creation to edge computing.

ASUS has introduced its 2025 range of TUF and ROG gaming laptops in the Indian market, targeting gamers, creative professionals, and performance-focused users. The lineup features the TUF Gaming F16 and A16, ROG Strix G16, and Zephyrus G14—each equipped with cutting-edge NVIDIA GeForce RTX 50-series GPUs and the latest Intel and AMD processors. With pricing starting at Rs. 1,44,990 and reaching up to Rs. 1,84,990, these models promise enhanced graphics, high refresh rate displays, and robust build quality.

At Computex 2025, ASUS showcased its commitment to performance-driven innovation with the global debut of its latest lineup of gaming laptops, headlined by the ROG Zephyrus G14 and G16. With the integration of next-generation AMD and Intel chipsets, NVIDIA’s most powerful graphics cards, and AI capabilities, ASUS is doubling down on premium mobility and immersive gaming.

Taiwanese tech giant Asus is focusing on India-specific innovations, tailoring products based on local feedback that have now become global solutions. With a goal to lead the commercial PC market in India, Asus is investing heavily in manpower and expanding its product portfolio. The recent launch of the ExpertBook P Series laptops, designed for businesses, reflects this strategy. Despite a decline in sales in 2024, Asus rebounded strongly with the highest growth rate in the market in the December quarter.