Business

E-commerce major Amazon has announced the removal of referral fees on more than 12.5 crore listed products across its Indian marketplace, marking one of the most aggressive seller-focused initiatives in recent years. The decision is expected to significantly lower entry barriers for small and medium enterprises, enhance price competitiveness and stimulate transaction volumes. By easing commission burdens across a wide range of categories, the company aims to deepen seller participation and expand product assortment.

E-commerce giant Flipkart has reinforced its senior leadership team with the appointment of two vice presidents to oversee supply chain operations and corporate communications. The move underscores the company’s focus on operational resilience and brand stewardship amid intensifying competition in India’s digital retail sector. By elevating seasoned executives to these pivotal roles, Flipkart aims to streamline logistics, enhance last-mile efficiency, and sharpen stakeholder engagement.

Suzuki Motorcycle India has entered into a strategic partnership with Royal Brothers to strengthen its presence in the fast-growing two-wheeler rental segment. The collaboration aims to enhance urban mobility access while creating new distribution and brand engagement channels for Suzuki’s product portfolio. As consumer preferences shift toward flexible ownership models, the rental ecosystem is emerging as a viable growth avenue for manufacturers.

Mahindra & Mahindra has announced its withdrawal from Japan’s agricultural machinery market, marking a calculated shift in its global capital allocation strategy. The decision reflects a sharpened focus on high-growth geographies and operational efficiency rather than geographic breadth. Japan’s mature farm equipment landscape, characterized by slowing demand and intense domestic competition, presented structural growth constraints. By exiting the market, Mahindra aims to redeploy capital toward regions with stronger mechanization potential and scalable returns.

ABB India has approved the transfer of its robotics business to its global parent as part of a broader corporate restructuring initiative valued at Rs. 1,568 crore. The transaction is aimed at streamlining operations, improving capital allocation efficiency and aligning domestic operations with ABB’s global automation strategy. The move reflects the multinational’s effort to consolidate high-technology segments under centralized leadership while sharpening focus on core electrification and automation portfolios in India.

VE Commercial Vehicles (VECV) reported a 23.4% year-on-year increase in total sales in February 2026, signaling sustained strength in India’s commercial vehicle sector. The growth was supported by higher demand for medium and heavy-duty trucks, alongside stable momentum in light commercial vehicles. Industry analysts attribute the expansion to accelerating infrastructure spending, improved freight movement and a steady replacement cycle among fleet operators.

Ashok Leyland reported a 24% year-on-year increase in total sales for February, reflecting resilient demand in India’s commercial vehicle segment. The growth was driven by steady momentum in medium and heavy commercial vehicles, alongside stable performance in light commercial vehicles. Analysts attribute the rise to sustained infrastructure activity, improved freight movement and replacement demand across fleet operators. The February data underscores improving business confidence and economic activity, particularly in logistics and construction sectors.

Honda Cars India recorded a 30% year-on-year decline in sales in February, reflecting softer domestic demand and intensifying competition in the passenger vehicle segment. The downturn comes amid evolving consumer preferences favoring SUVs and feature-rich utility vehicles, areas where competitive pressure remains high. Industry analysts attribute the decline to portfolio transition cycles, fluctuating export volumes and broader market recalibration.

Hero MotoCorp posted a robust 44% year-on-year increase in sales for February, reflecting a sharp rebound in both rural and urban markets. The country’s largest two-wheeler manufacturer benefited from improved supply chain stability, healthy dealer inventories and sustained demand for commuter motorcycles and scooters. Industry analysts view the performance as a sign of strengthening consumer sentiment and seasonal momentum ahead of the upcoming festive cycle.

Mahindra has set an ambitious target to capture 25% of India’s rotavator market, signaling a deeper push into the farm mechanization segment. The company aims to leverage its extensive rural distribution network, brand equity and integrated farm equipment portfolio to expand its footprint. Industry analysts note that rising farm mechanization, government incentives and labor shortages are driving demand for advanced agricultural implements.