Samsung is preparing to unveil its next generation of display and consumer-electronics innovations through its signature event, The First Look, scheduled just ahead of CES 2026. The showcase is expected to highlight advancements in visual technologies, premium televisions, smart home integrations, and AI-driven features that will define the company’s product roadmap for the coming year. Positioned as a prelude to the world’s largest tech gathering, the event underscores Samsung’s strategy of shaping the narrative before CES officially begins.