Mafatlal Industries has entered the direct-to-consumer (D2C) segment with the launch of a dedicated medical apparel offering, marking a strategic shift aimed at tapping into India’s fast-growing healthcare ecosystem. The move reflects rising demand for high-quality, functional, and branded medical clothing among healthcare professionals. By leveraging its long-standing textile expertise and manufacturing scale, the company is positioning itself closer to end consumers while reducing dependence on traditional wholesale channels.