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Mivi

By Manbir Sandhu , 15 April 2025
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Mivi’s Billion-Rupee Ambition: How a Homegrown Brand Plans to Redefine India’s Consumer Tech Landscape

Mivi, a Hyderabad-based consumer electronics brand, is setting its sights on a monumental leap—from ₹300 crore in FY25 revenue to a projected ₹1,000 crore by FY26. This bold ambition is underpinned by a multifaceted strategy: entering new product categories, launching a state-of-the-art AI platform, expanding internationally, and investing in advanced manufacturing capabilities. With profitability from day one and a strong emphasis on innovation, Mivi is positioning itself as a formidable challenger to industry heavyweights like Boat and Noise.

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