Indian streaming platform Jiohotstar has emerged as a formidable global OTT player, amassing a staggering 300 million subscribers—just behind Netflix’s 301.6 million as of December 2024. This exponential growth, up from just 50 million in February, was largely driven by the 2025 edition of the Indian Premier League (IPL). The tournament witnessed record-breaking digital viewership and monetization, with Jiostar—the newly formed entity from the merger of Jiocinema and Disney+Hotstar—reporting the highest revenue in Indian sports broadcast history.