Ola Group’s artificial intelligence subsidiary, Krutrim, has announced the acquisition of BharatSah'AI'yak, an AI-driven platform developed by technology consultancy Samagra. While the financial details of the deal remain undisclosed, the move includes the onboarding of Samagra’s core AI team. The acquisition is expected to significantly bolster Krutrim’s portfolio by integrating BharatSah'AI'yak’s proven capabilities — notably the KumbhSah'AI'yak chatbot, designed to assist pilgrims during Maha Kumbh 2025.