ITC Hotels Ltd. continues to expand its footprint in the hospitality sector, with its Fortune Hotels brand opening seven new properties and signing 14 additional hotels in fiscal year 2024-25. The expansion targets key tier II and tier III markets, as well as gateway destinations, strengthening the brand’s position in the upscale to mid-market segment. As of March 31, 2025, the Fortune Hotels portfolio consists of 78 hotels, including 56 operational properties and 22 more in the pipeline. This expansion reflects ITC Hotels’ strategic focus on growth and delivering quality hospitality to a broader range of customers.
Expanding the Fortune Brand
ITC Hotels has made a substantial move in its strategic growth by focusing on its Fortune Hotels brand, which has seen significant expansion in recent months. The brand added seven new properties during the 2024-25 fiscal year and signed 14 additional hotels, demonstrating the company’s commitment to strengthening its presence across both emerging markets and established gateway destinations. The emphasis on tier II and tier III markets aligns with ITC’s plan to tap into the rising demand for quality accommodations in less saturated regions.
These new hotels span across a range of locations, including well-established tourist hubs and rapidly developing urban areas. Cities like Pahalgam, Puri, Chennai, and Candolim in Goa have seen new openings, while ITC Hotels also expanded internationally with its first Fortune Hotel in Nepal, located in Bhaktapur.
Strategic Growth in Tier II and III Markets
A significant portion of the new Fortune Hotels openings are concentrated in tier II and tier III cities. This strategic move reflects ITC’s effort to capture an underserved segment of the hospitality market. With these markets seeing increasing economic development and tourism growth, the demand for upscale to mid-market hotels is growing.
The company’s new openings include properties in cities like Rishikesh, Indore, and Bhimtal, which are emerging as prominent travel destinations. ITC’s ability to capitalize on these opportunities enhances its presence in cities with significant growth potential. This expansion into smaller cities also ensures that ITC Hotels remains competitive by offering travelers access to prime locations where major hotel chains have yet to establish a strong foothold.
Fortune Hotels’ Growing Presence
As of the end of fiscal year 2024-25, the Fortune brand’s portfolio comprises 78 hotels, 56 of which are operational across India and Nepal, while the remaining 22 properties are under development. This positions Fortune as a growing force in the Indian hospitality sector, particularly in markets where demand for mid-market accommodations is booming.
The portfolio now spans more than 65 cities, ensuring that Fortune Hotels is accessible to a wider range of travelers, from business professionals to vacationers. The brand’s ability to expand into new cities, coupled with its presence in more established destinations, allows ITC Hotels to maintain a broad appeal across multiple customer segments.
Commitment to Hospitality Excellence
Anil Chadha, Managing Director of ITC Hotels Ltd., reiterated the company’s dedication to sustained growth and operational excellence. With the growing portfolio of Fortune Hotels, ITC is not only increasing its market share but is also enhancing its ability to offer quality accommodations to a wider audience. “This footprint expansion endeavours to offer travelers access to prime locations and Fortune’s comfortable hospitality,” Chadha said.
As the company continues to build its reputation as a leader in the hospitality sector, it aims to offer consistent value through strategic hotel signings and targeted expansions. The brand’s commitment to excellence and customer satisfaction will undoubtedly play a pivotal role in driving its future success, ensuring that Fortune Hotels remains a preferred choice for travelers seeking comfort and quality at affordable prices.
Looking Ahead: What’s Next for ITC Hotels?
With the planned development of additional properties in the pipeline, ITC Hotels appears poised for continued success in the hospitality industry. The company’s robust portfolio expansion and focus on both urban and regional destinations indicate that ITC is looking to capture a significant share of the growing travel and tourism market in India.
The strategic focus on emerging cities and international markets reflects a deep understanding of market trends and consumer demand. With a well-balanced approach to luxury and affordability, ITC Hotels is well-positioned to compete with other domestic and international hospitality giants.
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