Zupee

Zupee, India’s leading skill-based gaming platform, has unveiled Zupee Studio, a dedicated short-form content initiative aimed at engaging digital audiences beyond gaming. The platform is designed to deliver interactive, snackable content that complements Zupee’s existing offerings, targeting users seeking entertainment and skill-building in brief, engaging formats. By leveraging data-driven insights and interactive media, Zupee Studio aims to enhance user retention, attract new audiences, and diversify monetization streams.

Zupee, a leading real-money gaming platform, has posted a net profit of Rs 146 crore for the fiscal year 2024-25, marking its first-ever profitable year. Despite facing challenges from the 28% Goods and Services Tax (GST) imposed on the gaming sector, Zupee achieved strong revenue growth, with a 60% increase in its user base and a total net revenue of Rs 1,123 crore.