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Amul and Mother Dairy Cement Leadership as India’s Premier Food Brands in 2025

By Amrita Bhatia , 30 June 2025
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Amul has once again solidified its status as India’s leading food brand with a valuation of USD 4.1 billion, according to the Brand Finance India 100 – 2025 report. Trailing behind is Mother Dairy, which has surged to the second spot with a brand value of USD 1.15 billion, climbing from third place last year. Britannia, Nandini, and Dabur complete the top five rankings, reflecting the strength of India’s dairy and food sector. This recognition underscores the resilience, trust, and expansive reach of these brands amid evolving consumer preferences and competitive pressures. Both Amul and Mother Dairy demonstrate robust growth and unwavering commitment to quality and affordability.

Amul Reaffirms Its Dominance in India’s Food Sector

For yet another year, Amul remains the undisputed leader in India’s food industry, as per the latest Brand Finance India 100 rankings for 2025. The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets Amul products, confirmed the brand’s valuation at an impressive USD 4.1 billion. This position is testament to Amul’s deep-rooted legacy, expansive product portfolio, and unparalleled distribution network across domestic and international markets.

Jayen Mehta, Managing Director of GCMMF, attributes this achievement to the concerted efforts of millions of dairy farmers and the cooperative’s commitment to delivering quality, affordable dairy products. Mehta emphasized that Amul’s sustained growth reflects not only its market strength but also a profound responsibility to uphold consumer trust built over generations.

Mother Dairy’s Ascendancy Signals a Changing Competitive Landscape

Mother Dairy, headquartered in Delhi-NCR and a wholly owned subsidiary of the National Dairy Development Board (NDDB), has made a remarkable leap to the second position among India’s top food brands, with a brand value now pegged at USD 1.15 billion. This marks a significant advancement from the third spot it held in the previous year. Additionally, Mother Dairy climbed to 35th place among India’s top 100 brands across all industries, up from 41st last year.

The company’s robust turnover of approximately Rs. 17,500 crores in fiscal year 2024-25—reflecting 16% year-on-year growth—demonstrates its strong operational performance and market penetration. Managing Director Manish Bandlish credited this success to the collective efforts of the entire Mother Dairy ecosystem, including farmers, partners, employees, and loyal consumers.

Mother Dairy’s diversified portfolio spans dairy products, edible oils under the ‘Dhara’ brand, and fresh produce, frozen snacks, pulses, and concentrates marketed under the ‘Safal’ brand. This multi-category presence has fortified its market position and contributed to its rising brand equity.

The Broader Industry Context: Key Players and Market Dynamics

Britannia, Karnataka-based dairy cooperative Nandini, and Dabur round out the top five Indian food brands, highlighting the prominence of both cooperative and private enterprises in the sector. Britannia’s strong brand appeal and diversified product offerings continue to resonate with consumers nationwide.

GCMMF, the parent cooperative behind Amul, stands as the world’s largest farmer-owned dairy cooperative, comprising 3.6 million farmers. It processes and markets an astounding 32 million litres of milk daily and distributes over 24 billion packs annually in more than 50 countries. Its USD 11 billion valuation reflects its scale and influence within the global dairy industry.

Strategic Insights: Trust, Quality, and Growth as Pillars of Success

The rankings by Brand Finance, a UK-based independent brand valuation consultancy, underline the critical role of trust, quality assurance, and brand relevance in maintaining leadership within the highly competitive Indian food market. Both Amul and Mother Dairy’s ascent are not merely quantitative achievements but also indicators of sustained consumer confidence and adaptability to changing market demands.

As India’s middle class expands and consumer preferences evolve towards quality and health-conscious products, these brands’ investments in innovation, supply chain efficiency, and farmer partnerships position them well for continued growth.

Conclusion: Upholding Legacy While Embracing Future Challenges

The reaffirmation of Amul’s top position and Mother Dairy’s rapid rise encapsulate the resilience and dynamism of India’s dairy and food sector. These brands have demonstrated that deep-rooted cooperative models, combined with strategic diversification and consumer-centric approaches, can thrive in an increasingly competitive environment.

Going forward, maintaining this leadership will require continued emphasis on quality, affordability, and expanding product lines tailored to evolving consumer tastes. As Amul and Mother Dairy set benchmarks for excellence, their journeys offer valuable lessons in balancing heritage with innovation for brands aspiring to dominate India’s burgeoning food market.

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