Abrau-Durso, one of Russia’s most prominent wine producers, is preparing to enter India’s rapidly growing alcoholic beverage market by establishing local production of wine-based drinks. The company’s planned expansion reflects India’s evolving consumer landscape, where rising disposable incomes, demographic shifts, and urban lifestyle trends have accelerated demand for premium and aspirational beverages. By manufacturing within India, Abrau-Durso aims to leverage cost efficiencies, navigate import duties, and position itself competitively against domestic and international rivals.