Amul

Amul has launched an artificial intelligence-driven digital platform aimed at empowering dairy farmers with real-time insights, productivity tools and data-backed decision-making support. The initiative seeks to modernize India’s cooperative dairy ecosystem by integrating advanced analytics into milk procurement, animal health monitoring and supply chain optimization. By leveraging AI capabilities, the platform is expected to enhance yield efficiency, reduce operational losses and improve income predictability for farmers.

India’s largest dairy cooperative, Amul, has announced a sweeping reduction in the prices of over 700 products following the government’s recent decision to lower Goods and Services Tax (GST) rates on essential food items. This move is expected to bring financial relief to millions of consumers while strengthening Amul’s competitive positioning in the rapidly evolving dairy market. The company has stated that the revised pricing will immediately reflect in its product portfolio, including milk, cheese, butter, and other popular dairy categories.

Amul, India’s leading dairy cooperative, has revised its milk prices following the government’s Goods and Services Tax (GST) reduction, passing on the benefits to consumers. The GST cut is expected to lower production and distribution costs, enabling Amul to offer competitive pricing across urban and rural markets. This move is poised to strengthen consumer sentiment, support household budgets, and potentially boost sales volumes in an increasingly price-sensitive market.

Ashok Chaudhary has been appointed the new Chairman of the Gujarat Cooperative Milk Marketing Federation (GCMMF), the apex body that owns and operates the iconic Amul brand. His elevation to the top post marks a significant leadership transition at a time when India’s dairy sector is undergoing rapid transformation through innovation, digitization, and global expansion. Chaudhary brings decades of experience within the cooperative framework, and his vision is expected to shape Amul’s next phase of growth while staying true to its roots in farmer empowerment and rural development.

Amul has once again solidified its status as India’s leading food brand with a valuation of USD 4.1 billion, according to the Brand Finance India 100 – 2025 report. Trailing behind is Mother Dairy, which has surged to the second spot with a brand value of USD 1.15 billion, climbing from third place last year. Britannia, Nandini, and Dabur complete the top five rankings, reflecting the strength of India’s dairy and food sector. This recognition underscores the resilience, trust, and expansive reach of these brands amid evolving consumer preferences and competitive pressures.