Godrej Pet Care, a subsidiary of Godrej Consumer Products Ltd, has officially entered the burgeoning pet food market in India with the launch of ‘Godrej Ninja’, a brand offering scientifically formulated dog food. With an investment of Rs 500 crore planned over the next five years, Godrej aims to tap into India’s Rs 5,000 crore pet food sector, which is part of the larger Rs 6,000 crore pet care industry. The company is confident in the double-digit growth potential of the category, which remains underpenetrated despite the rise in pet ownership across the country.