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Malihabad

By Nitin Mohan Mishra , 3 June 2025
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Revival of Heritage Mango Varieties Signals Shift in India’s Mango Market Dynamics

India’s mango landscape is witnessing a renaissance as traditional and nearly-forgotten varieties like Husnara, Ratol, and Totapari regain popularity among consumers and cultivators alike. This resurgence reflects changing consumer preferences seeking diverse flavors beyond the long-standing dominance of Dussehri, Chausa, and Safeda. Mango growers in Uttar Pradesh’s Malihabad region and beyond are increasingly investing in these heritage cultivars, driven by higher market prices and renewed demand.

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Malihabad

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