Itel has introduced the A90, a feature-rich budget smartphone priced from Rs. 6,499, targeting users who seek cutting-edge functionality without exceeding modest spending limits. The device distinguishes itself with Aivana 2.0—Itel’s upgraded AI assistant capable of performing advanced tasks like image description, document-based Q&A, and WhatsApp call initiation. Featuring a 6.6-inch HD+ display, 90Hz refresh rate, Android 14 Go Edition, and up to 12GB RAM (via virtual expansion), the A90 brings premium capabilities to the entry-level market.