Leading FMCG companies including Procter & Gamble (P&G), Emami, and Hindustan Unilever (HUL) have announced price reductions across select product lines, passing on benefits following the Goods and Services Tax (GST) rate cuts. Analysts note that these reductions are aimed at enhancing affordability, stimulating consumer demand, and maintaining market competitiveness. The move reflects FMCG firms’ responsiveness to regulatory changes and commitment to value delivery.