Samsung India is accelerating its push into the premium home appliance market, banking heavily on artificial intelligence and smart connectivity to reshape consumer preferences. The company expects AI-powered products to account for half its appliance sales in the first half of 2025, with projections reaching 70% by year-end. This transition coincides with the rising popularity of high-end appliances, driven by affluent, tech-savvy urban consumers. Alongside this innovation push, Samsung is expanding its retail footprint, aiming for 900 exclusive outlets across India by December.