AU Small Finance Bank has appointed Bollywood actors Ranbir Kapoor and Rashmika Mandanna as its new brand ambassadors, reinforcing its strategy to deepen national visibility and strengthen consumer trust. The partnership aims to align the bank’s youthful, aspirational branding with personalities who resonate strongly across India’s expanding retail customer base. By integrating the celebrity duo into upcoming campaigns, AU SFB seeks to accelerate its outreach in competitive segments such as digital banking, savings products, and retail lending.