Flipkart is preparing for a major surge in traffic and sales as Apple’s iPhone 16 lineup approaches its India debut. Anticipating heightened consumer demand, the e-commerce platform has strengthened its supply-chain network, expanded inventory commitments and negotiated aggressive launch offers with banking partners. With Apple deepening its manufacturing footprint in India and premium smartphone adoption rising steadily, Flipkart aims to position itself as the country’s most reliable online retailer for the iPhone 16.