India’s insurance regulator has raised fresh concerns over persistent mis-selling practices, warning that the issue continues to undermine consumer trust and long-term market growth. A recent regulatory assessment highlights gaps in disclosure, aggressive sales incentives and inadequate grievance redressal as key contributors to policyholder dissatisfaction. The Insurance Regulatory and Development Authority of India (IRDAI) has indicated that corrective measures, including stricter supervision and enhanced accountability for insurers and intermediaries, are under consideration.